Product brainstorm

Friday the 15th of June some classmates organized a class. The writer of the book 'Nieuwe producten bedenken', Gijs van Wulfen, was invited to give a 'lecture' about his book. He turned out to be a very funny guy and a great presenter, who got everybody's attention. After this lecture we did a small brainstorm session. We were divided into groups, got several products and had to come up with as many product ideas as we could.
Our group got a snuffer and a fly swatter.
Below the results! (in Dutch)

Snuffer:

· Hashpijp · Wodka-doseerder · Koffie-doseerder · Mayo-dipper · Lui-oog-afplakker · Vingerhoed · Muziekinstrument · Inbraak-middel · Spiraaltje · Bovenkijkje · Vliegenvanger · Eierdopje · Waterzoeker · Eikelharnas · Ratel · Schep · Lepel · Stetoscoop · Balletje-balletje · Luidspreker · Kandelaar · Klok-klepel/peddel · Breinaald · Bellenblaas · Penisring · Thermometer · Kroket-slicer · Satestok voor BBQ · Collecte voor de kerk · Bitterbal-houder · Cirkel-maker · Spermabank-opvangbakje · Wc-rolhouder · Sjoel · Zwembadhaak · Curling · Tandartshaak · Oculair · Trechter

Fly swatter:

· Poffertjes-omdraaier · Boterham-smeerder · Kaaswurmpjes-maker · Ping pong batje · Spiraal · Cirkel-trekker · Strafmiddel · Sextoy · Tuin-omspitter · Visjes-vang-net · Filter · Moordwapen · Bellenblaas · Multi-bellenblaas · Fietsversierder · Sleutelhanger · Duikplank · Fietsklepper · Vlieg-vleugel · Schuimopklopper · Spatel · Penisring · Masseer-ding · Scheerschuim-aanbrenger · Order-bewaarder · Kunstplant · Zwaard · Lucht-ventilator · Doodskist-versierder · Wijzer van een klok · Aanwjzer · Stropdas · Armband · Vergrootglas · Metaaldetector · Zonnebril · Zeefdrukker · Twister · Vliegtuigbordjes · Dirigentie-stokje · Sla-droger · Mattenklopper · Poepschepper · Kattapult · Promotiemateriaal · Peddel · Visitekaartje · Schietbaan-target · Kermis-attractie · Muziekinstrument · Slee · Drumstok · Ruggenkrabber · Toupeer-ding · Coup-soleil-ding

[12] Reminder

I was in the train this morning and noticed a funny advertisement in the 'Metro'. It's probably done before but I'd never seen it and thought it was pretty remarkable:
A shiny sticker pretending to be a post-it, reminding the person reading it to bring Sloggi underwear (3+1 for free). On the post-it is a big arrow, pointing to the original add, which is in the newspaper itself. Which I never even would have noticed if it wasn't for the post-it!
The placement and material are really cleverly thought about. Newspaper = mat paper, shiny sticks out. Front page heading is first read, sticker overlaps it!
I didn't actually buy the products, but at least the brand got my attention!

Moodboard Project RockArt

VOORT - what is it?

1) VOORT method in one sentence:

VOORT is an integral method for thinking of new products, from first idea to mini business case.

2) Who invented the stage gate model?

Robert G. Cooper

3) What does this model contain?

The stage gate model is a conceptual and operational road map for moving a new-product project from idea to launch. Stage gate divides the effort into distinct stages separated by management decision gates. Cross-functional teams must successfully complete a prescribed set of related cross-functional tasks in each stage prior to obtaining management approval to proceed to the next stage of product development.

4) Shortly describe each phase of the VOORT method

Vertrekken
This is the kick-off of the VOORT process. In this phase, a specially gained, enthusiastic, multi-discipline team on an expedition, for example by doing ‘innovation focus workshops’.
Ontdekken
In this phase the innovation team has gathered relevant customer insights and discovered best practices. They have visited sources of inspiration and had insight workshops.
Ontwikkelen
At this moment there are 12 attractive, and assumed reachable new product concepts developed, based on a new product brainstorm.
Reflecteren
The 8-10 most attractive product concepts are chosen. In this phase the management and clients are asked for their first reactions and the weaknesses of the development brainstorm are defined.
Terugkeren
4-6 attractive new product concepts fill up the innovation pipeline. A mini business case is now developed and there are presentations for the line-management. Eventually the chosen product concept is integrated in the innovation process.

5) What is a customer insight?

A customer insight is a fresh and not-yet-obvious understanding of customers that can become the basis for competitive advantage,

6) In which phase of the concept development should the right customer insights be collected?

Fase 2; Ontdekken

[11] Fiction Finally Fact

I guess we've all been waiting for this since we saw Minority Report. But finally the fiction has become a fact! Microsoft introduces 'Microsoft Surface'. Briefly a digital coffee table which can be manipulated with your own hands. The added value to this oversized, horizontal touchscreen is that it interacts with other devices like digital cameras and cellphones. For example you take a photo with your digital camera. You place the camera on the MS Surface. The surface automatically extracts the photo from the camera and shows it on the screen. With your hands you can grab the photo, manipulate it (turn, resize) and for instance place it in your mobile phone which is on the surface as well!

Right now the product will only be sold to companies. Prices vary between 5.000 and 10.000 euro. Eventually this product will be available for everybody and in the future nobody will even be able to imagine a world without it!

[10] No words necessary

This (viral) movie, launched by the 'Vlaamse Groenen' for the upcoming federal elections definitely gave me some chills. The message is clearly not unfamiliar or new, but I like the way it's designed. Simplicity, original, no words (have you ever seen an election campaign without anything being said??) and very well timed, not only with the upcoming election, but also with the discussion about our environment being more active than ever.



I must admit that I guess I'm more involved in the environment than an average person, but still,
let's hope this movie will cause more goosebumps!

New Products

New to the Market
1) Nokia N95

2) Samsung U600

3) Water

4) Chocofrites - French fries made of chocolate

5) Moody Speaker - The colour of the light changes based on the tones of the music (QM)

6) Wooden USB Stick - OOOMS

7) Sony VOIP telephone/ mouse

8) Kitten MP3-player

9) LCD screen under the hood of a car

10) Tostihouse

New to the company
11) Hannspree TV's - www.hannspree.com

12) Cafe Smooth - DE

13) "Kroidiege Tomatosoep" - Unox

14) I pay 10 - Apple

15) Digital Photoframe - Philips