[7] Grolsch's Bierabri

Curiosity ones again proves it's strength. Together with JCDecaux Grolsch has developed an 'interactive' bus stop, called 'de bierabri'. It promotes Grolsch's new green beer bottle.
At first sight the add only shows a fridge. The surprise is that you can actually open the fridge and take a look at the bottles.
The next movie on youTube proves its succes....

The only question is: How long will these violence-sensitive fridges last in a Dutch society where every friday- or saturdaynight drunk adolescents feel the need to destroy a creative marketing expression like this?