Research done by the University of Groningen (RUG) shows that women who are not satisfied about their body (which would be... 90% of all the women?) feel even worse after they've looked at a skinny vase. Remarkable is that unsatisfied women apparently not just compare themselves with other women, but also with objects (which suggest bodyshapes). Women who looked at a non-slim vase didn't feel any different about their body afterwards.
Today in marketingland it is very important to know who your customer is. So for all you vase-producing companies who want to make women feel good, I hope you've learned your lesson:
Create non-slim vases!
<-bad vase VS good vase->
Source: www.nu.nl
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- Mandy
- I'm a student Communication & Multimedia Design.
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