Wednesday, March 14, 2007

Trend research March 9th 2007


Individually together
Communicate in a personal environment
(podcasting, profiles)
Co-creation through another medium
(CS3)
Exploit existing media
(sms becomes a marketing tool, paid bloggers)

Back to basics
Ecolife, back to nature
(green is the new black)
Friends and family become more important
People think about the meaning of life, want to enjoy the little things more, driven by fear


The Red Line

The world is getting saturated. Anti-materialism becomes the antithesis.
(the most expensive things are bought, people can't be skinnier, more fat, can't be sexier and more naked on tv etc)

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I'm a student Communication & Multimedia Design.