Not very surprising, but the prejudice about the Dutch is confirmed: greedyness.
Market research company MarketResponse published results of a research about what form of product promotion the Dutch consumers like best. Guess what?
Exactly. Sampling. Anything for free, right? 72% of the 500 shopping people who were interviewed say they like this way of product promotion. Interesting is, that very often people afterwards don't even remember what the brand of the product was.
Contests are the least popular. Only 11% say they think this is an effective tool.
src: Market Response
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