Trends

Relevant trends for our project:

Interactive (TV) format for MTV Networks

Technological trends

• Development and popularity of different canals
• Narrow-, Pod-, Blue-, Vodcasting
• Second Life
• Mobility
• WiFi
• GPRS
• Need for connection
• User Generated Content
• Interaction
• Social Networking
• Participate
• Streaming
• Developments based on fiction movies
• Less = more
• Simple interfaces
• Easy accessibility
• Social networking (Social interaction)
• Hyves, MySpace, YouTube, Flickr
• Gadgets

Social trends

• Environmental changes (developments)
• Climate change
• Growing awareness
• More social (politics)
• Multicultural
• Integration
• Information culture
• Health
• Quality has more value than brand
• Back to basic/ back to nature
• Large gap between generations
• Open-minded

TV trends:

• Reality
• Real life soaps
• Live
• Interaction
• Red Button Advertising
• Retro TV series
• Cosby show, Fresh Prince, Flying Doctors

Marketing trends:

• Experience branding
• Emotions
• The frequent existence of hypes
• Bling bling
• Commercials:
• Straight to the point
• Self sarcasm
• Crossmedial

Fashion trends

• Retro
• High pants
• Tights for men
• Pants in shoes