Since this really is the time to get deep into the subject of my thesis, I've been doing a lot of research about narrowcasting. Two applications caught my eye, because of the new visual way of reaching people.
The 3M Vikuiti Rear Projection Film
3M created a new application which consists of foils that are made of glass pearls and a beamer. The foil can be placed on a display (shopping) window and a beamer projects information on the back of the foil. This allows the retailer to show dynamic visuals on the display window.
Mirror application by MagicDisplay
This mirror can be put in clubs, hotels, restaurants or any other place which has public mirrors. It looks like a regular mirror, if the person who looks in it is close enough to it. If the person changes his or her angle towards the mirror, the mirror changes into a display which can show advertisements.
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