WP3: Finally the fresh breeze in Insuranceland

Last year we did a battle of concepts for Nationale Nederlanden. The assignment: to create a new insurance which looked less boring and would take away the dusty and complicated image from insurances. I don't know who won the battle but I guess one company got inspired...

It all started not so long ago when posters in the shelters of bus stops started popping up, showing the word 'Datzo', visualized in a logo from well known insurance companies.

With Google, the 'Datzo' website is found easily. The website offers you the most ridiculous insurances, way too many tabs and a guy who's looking like a typical person who you wouldn't want to handle your insurance stuff. Not really a website to take seriously…especially considering the subject.

It took me a while to find out what really was the point... But here it is.
There is a new insurance company on the market, called 'Ditzo'. Now 'Ditzo' has released a guerilla campaign in which they refer to all the other insurance companies as 'Datzo'. So instead of using the real competitors names, they've just chosen to use a collective name, associated to the name of their own company. Pretty clever!!

The guerrilla campaign has now expanded to commercials on youtube where Ditzo makes it a little clearer how they think about Datzo insurances and why people should shift to Ditzo. They’ve also released a press report.

Ditzo makes a few promises other insurance companies don’t (like when your car is total loss, you get a car equally to the one you had) so that’s how they differentiate. With a little over 1300 views in just one week I think the campaign can really become a hit.

Now just wait and see if they can get people to sign up for their insurances!

Thanks to: molblog.nl