The definite version of the logo and the complete house style will be ready and presented somewhere halfway 2008. The implementation process will take three years.
"For the first time in Dutch history, the Dutch government has decided to present a unified graphic identity nationwide, which will apply to all organisations that fall directly under Ministerial responsibility. These include the 13 ministries, inspectorates and interdepartmental senders such as Postbus 51, regering.nl and Job Mobility Centre." (studiodumbar.com)
The logo looks 'sober', to emphasize neutrality and continuity of the Dutch government.
In my opinion the logo does look sober. I expected something more original; the chosen image isn't, but it's definitely recognizable for the Dutch people and I think that is important.
I am very curious about the next step. Which fonts will be chosen to indicate who the sender of a letter is, or how it's going to be used in communication.
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