[6] Wendy's Wereld

T-Mobile has launched a new marketing campaign to promote the Nokia N73: Wendy's Wereld. In a viral movie the user has to guide Wendy to all kinds of places. She uses internet on her N73 to help and give hints. Wendy also has a profile on hyves.nl, where she also gives hints. A fun 'gadget' on Wendy's hyves profile is the personalized video. Other hyves users can add the video to their own profile, in which their own photo then is shown.

The idea of the campaign is to show how practical mobile internet can be in daily life.