VOORT - what is it?

1) VOORT method in one sentence:

VOORT is an integral method for thinking of new products, from first idea to mini business case.

2) Who invented the stage gate model?

Robert G. Cooper

3) What does this model contain?

The stage gate model is a conceptual and operational road map for moving a new-product project from idea to launch. Stage gate divides the effort into distinct stages separated by management decision gates. Cross-functional teams must successfully complete a prescribed set of related cross-functional tasks in each stage prior to obtaining management approval to proceed to the next stage of product development.

4) Shortly describe each phase of the VOORT method

Vertrekken
This is the kick-off of the VOORT process. In this phase, a specially gained, enthusiastic, multi-discipline team on an expedition, for example by doing ‘innovation focus workshops’.
Ontdekken
In this phase the innovation team has gathered relevant customer insights and discovered best practices. They have visited sources of inspiration and had insight workshops.
Ontwikkelen
At this moment there are 12 attractive, and assumed reachable new product concepts developed, based on a new product brainstorm.
Reflecteren
The 8-10 most attractive product concepts are chosen. In this phase the management and clients are asked for their first reactions and the weaknesses of the development brainstorm are defined.
Terugkeren
4-6 attractive new product concepts fill up the innovation pipeline. A mini business case is now developed and there are presentations for the line-management. Eventually the chosen product concept is integrated in the innovation process.

5) What is a customer insight?

A customer insight is a fresh and not-yet-obvious understanding of customers that can become the basis for competitive advantage,

6) In which phase of the concept development should the right customer insights be collected?

Fase 2; Ontdekken