Tuesday, May 29, 2007

[8] How to make a woman feel good

Research done by the University of Groningen (RUG) shows that women who are not satisfied about their body (which would be... 90% of all the women?) feel even worse after they've looked at a skinny vase. Remarkable is that unsatisfied women apparently not just compare themselves with other women, but also with objects (which suggest bodyshapes). Women who looked at a non-slim vase didn't feel any different about their body afterwards.

Today in marketingland it is very important to know who your customer is. So for all you vase-producing companies who want to make women feel good, I hope you've learned your lesson:

Create non-slim vases!

<-bad vase VS good vase->

Source: www.nu.nl

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I'm a student Communication & Multimedia Design.